There was a time when fresh fruit (not a macchiato) was the best thing you could buy. The launch of Yoplait Fruitful was intended to help remind people of those times ... while also selling tons of jam-packed-with-fruit yogurt. Drawing inspiration from old fruit carts and the long lost treasuring of fruit, the digital launch of the product was a little nostalgic, a little unexpected and a lot of fun to write.
Group Creative Director: Vince Beggin
Creative Director: Brian Hurley
Art Director: Cameron High
Producer: Christopher Grimes