Yoplait Fruitful

There was a time when fresh fruit (not a macchiato) was the best thing you could buy. The launch of Yoplait Fruitful was intended to help remind people of those times ... while also selling tons of jam-packed-with-fruit yogurt. Drawing inspiration from old fruit carts and the long lost treasuring of fruit, the digital launch of the product was a little nostalgic, a little unexpected and a lot of fun to write. 

Group Creative Director: Vince Beggin

Creative Director: Brian Hurley

Art Director: Cameron High

Producer: Christopher Grimes