Ever heard of the lost art of realism? Yeah, I think we found it. Objet is an international collective of naturalist master painters at the top of their profession. The brand needed to embody the ideal, ethos and craft of the naturalists, but in a way that could be seen as something new and enticing. So, we stayed true to everything they stand for, while completely reinventing the movement with a new name and identity. The elevated design and color palette never sacrifices the integrity of the artists’ original intent, but an unexpected tone that can flex to be elegant or playful (but never, ever takes itself too seriously) broadens the appeal.
Design Director: Nick Smasal
Designer: Erik Herberg