Polaris Indy

The iconic Polaris Indy snowmobile, born in 1980, was set to celebrate the big 4-0 and since “over the hill” posters and sheet cakes aren’t really their style, the brand agreed to a campaign that paid homage to their history instead. Working alongside the crew at Studio Minnow in Minneapolis, we created a vintage-meets-modern campaign to help rile up riders old and new across social, digital, in-store and event spaces.

Agency: Studio Minnow

ECD: Nick Smasal

Designer: Erik Herberg

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All Gussi Noted Toom Objet These Days #WildAboutYou Editorial Bribery Yoplait Fruitful Polaris Indy Sweet Valley Organics Camp Tanadoona Saucony Ivey Awards 2022 Stockheart Whole Health

Gussi Noted Toom Objet These Days #WildAboutYou Editorial Bribery Yoplait Fruitful Polaris Indy Sweet Valley Organics Camp Tanadoona Saucony Ivey Awards 2022 Stockheart Whole Health