Crossing things off a list gives me the scalp tingles and if you don’t know what I’m talking about then congratulations on having healthy boundaries and, likely, no or very few debilitating perfectionist tendencies. Which, I guess, is my way of saying that working with Post-It on building a brand-new brand to help bring a new, modern edge to the much-loved brand made me quite giddy. This one here? It was especially special because not only did we get to build a brand from scratch, from naming exploration, tone and color schemes, but we also got to rethink the goods to work in ways that are intuitive and thoughtful to fellow type-A personalities. The collection sold out in a flash—proving I’m not alone in the crossing-things-off-for-that-nice-tingly-feeling after all.
Design and Art Direction: Chelsea Brink
Creative Director: Chris Plantan
Photography: Pegboard